The Unbearable Lightness Of Failure
Tuesday, December 23rd, 2008Is It Really Possible To Fail Your Way To The Top?
Something stinks. Pretty soon the new regulators (and yes, they will probably be Federal) will have to don gas masks just to go to work. Between the Bulge Bracket failures, Madoff and whatever comes next, It’s becoming embarrassing to be in the Securities Industry. Are we, as an industry, really as f***** up as we appear?
And then there is the Regulation. Or lack of it. Something stinks here too. But in this author’s thinking, the public – and certainly the Media, may have it all wrong.
In the rush to judgement and assign culpability (which is good and necessary) a new poster boy has emerged: Christopher Cox, Chairman of the SEC. He has has admitted “Failures” and begun an internal investigation of his agency. Ironically, it may be his honesty and integrity that is driving him to take the heat. As head of the SEC he could just dodge the bullet – deny responsibility for himself and his agency, could he not? Fat chance, right? That dog could not possibly hunt. Or could it? Because THAT IS EXACTLY WHAT ANOTHER EQUALLY CULPABLE AGENCY IS DOING. And the repercussions, if unchecked, will be real, tangible; and a train wreck of massive proportions.
And the Media – either by conscious omission or a failure to understand the situation, is participating or being duped. We do live in an age of soundbytes, but the problem our nation is facing – as the perpetrators of a world wide financial debacle - require a deeper focus. DESERVE a deeper look.
Let me make this plain. And for all journalists who read this, do your own investigation. Call ANY broker dealer in the country – any one, at random - and verify. Here it is: The FINRA (The Financial Services Regulatory Authority) oversees broker dealers, for all practical purposes. Not the SEC.The SEC is the grand overlord, with the potential of metting out criminal punishments to wrongdoers – and overseeing every aspect of the united states securities laws. But the agency with the ACTUAL responsibility for DIRECT oversight of Broker Dealers is The FINRA. Ask anyone in the industry, from the brokers themselves to the owners of firms.
This is not simply semantics. Here’s why:The FINRA is charged with oversight. Broker Dealers report to the FINRA on a regular basis. They are audited by the FINRA on a regular basis. Every single business that a Firm wishes to engage in must be approved by the FINRA. Every change in personnel must be approved by the FINRA. Every change in ownership or business line or even every advertisement must be approved by the FINRA. Every email in a firm is tracked, supervised, and ultimately reported to the FINRA, by FINRA registered Supervisors. Every enforcement action at a broker dealer begins with the FINRA. Fines are levied by the FINRA, and Paid to the FINRA. Every Firm has dealings with the FINRA on a regular day to day basis.
Please consider: All of the recent bankruptcies which fomented the largest financial crisis in world history occurred at: you guessed it, Broker Dealers. Only AFTER the failures did the bulge brackets fall under the direct purview of the Treasury.
The Financial Debacle Began With Broker Dealers. And ALL Broker Dealers were directly regulated by the FINRA. Nobody else.
Yet the FINRA has somehow remained mysteriously in the shadows, with narry a comment - while the SEC slowly boils.
But those days are over. There will soon be a combined organization that oversees the entire financial structure. The FINRA will soon be a memory.
And now, to lead us in these uncertain times, President Elect Obama has appointed a new leader to head the SEC. That leader – is the current HEAD of the FINRA. That’s right – the individual who lead the consolidation and policy focus of the FINRA, who’se policies lead to the largest failing in regulatory history. And the Irony, in this new environment, is that there will be further regulatory consolidation.
So where did the failure to regulate occur? Certainly at the SEC. But just as certainly, and with a much greater actual effect – at The FINRA. And the scrary thing is that there is One Overriding reason that regulation failed as of late (of course there are many others too). But recent failings can be distilled down to Industry Focus. You see, The FINRA is a new entity, which came into being last year. But don’t be mislead; it is the new name for the newly combined NASD and NYSE regulatory bodies. The NASD absorbed the NYSE regulatory function in a merger/consolidation that was designed to simplify regulation. The problem is that the “merger” took a huge amount of resources to accomplish. And part of the way it was accomplished was to get a vote of the membership to allow the merger. Most members of the NASD, on a per capita basis, were “small firms”. These were the votes that were needed to affect a merger. And the ultimate result of the merger was a grand redirection of focus AWAY from the actual business of regulation – and toward the consolidation effort. IN THIS WINDOW, THE BIG FIRMS WERE ALLOWED TO RUN AMOK, UNCHECKED AND UNABATED. The resources to supervise them did not exist due to the practical realities of the merger.
“Say Hello To The New Boss… Same As The Old Boss”
- Won’t Get Fooled Again, The WHO
Beyond the conflicts and political issues, beyond the revolving door policy for execs at the NASD and the big firms, beyond the huge salaries at stake (the head of FINRA makes a $4 Million Salary, whereas the SEC head makes some 200 Thousand, to put things in perspective), there was the real problem of people and resources. And those resources were focused sqarely on the shoulders of the small firms and the combination – and the Big Firms were given an extended “pass”. I doubt anyone would have believed for a second that the firms would engage in the sort of destructive enterprise that it turns out they did engage in…It simply beggars the imagination. Yet it is a fact that not a single “Big” firm was told to shut down for thirty days, or to take closing orders only, or ordered not to add any new accounts for the remainder of the year, etc – punishments routinely metted out to small firms.
So where was the oversight? The Agency charged with oversight – the FINRA – was oblivious; focused on getting it’s own house in order post merger. See it’s no problem to get financials from a two person shop. But it is a wholly different effort to get them from a Goldman Sachs – with layers of management all protected by in-house counsel put there to protect firm interests.
And so by choice, the regulator chose to pursue small firms for small ascertainable goals, easy pickings, as it were - and left the Big Boys to their devices. Fomenting the largest financial crisis in world history. Necessitating a total re-write of Regulation as we know it.
Why This All Matters Right Now
And now, to lead us in these uncertain times, President Elect Obama has appointed a new leader to head the SEC. That leader – is the current HEAD of the FINRA. That’s right – the individual who lead the consolidation and policy focus of the FINRA, who’se policies lead to the largest failing in regulatory history. And the Irony, in this new environment, is that there will be further regulatory consolidation.
I believe the head of the FINRA is a highly capable person. Well liked and well respected, both personally and professionally. But so was Bernard Madoff.
I humbly suggest that individual – though clearly highly capable – is nonetheless responsible for a massive mis-allocation of resources, and a failure to do the job required. And given the severity of the ramifications of that failure, that individual should share in the responsibility. Christopher Cox, is not alone in this world, though he would seem to be. It is high time, in the interest of JUSTICE and in the practical imperative of creating regulation that WORKS that responsibility be distributed amongst the parties responsible. We cannot afford to promote failure at this particular moment in history. Partcularly the very falure that got us into this mess in the first place. Far too much is riding on it. The entire world is looking to the United States for reasons to trust in us, at a time when regulation seems to have failed mightily. The regulatory counterparts in other countries understand where the true responsibilities lie. We cannot afford to insult their intelligence when the stakes are so high.
The Road to Hell is paved with good intentions. At some point, we must look at RESULTS and not intentions for guidance. And we must take an honest look at responsibility, no matter how much we personally like someone and respect their work ethic. The failures are real. Millions of people have been hurt. Most will not recover. And we are entering a new age where the hedgemony of the United States and the Dollar may even be in question. Just like the election of the President – where we saw a popular refferendum on an entire administration – we cannot allow the new regulatory regime to be an expansion of an old and proven failed model.
Please comment.

and that was when the NYSE and NASD conducted same year audits and the SEC also conducted Audits. How and WHY in the world would one think that one SRO wold be better when his staff faled in the above 4 mentioned matters with double the number of regulatory eyes? Pitt and Donaldson even wrote a full page op ed peice in the Wall Street Journal extolling the virtues of their consolidation plans!!!


